Monthly Archives: October 2007

Neuromarketing of early on-line reviewers

October 29, 2007
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Neuromarketing of early on-line reviewers

Li, Xinxin and Hitt, Lorin M., “Self Selection and Information Role of Online Product Reviews” . Information Systems Research, Forthcoming Available at SSRN: http://ssrn.com/abstract=1019641Early on-line reviews can make or break a product. This paper says that marketing can target early adopters who are likely to yield positive early reviews – . . .Our analysis...

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Pigment, last time, I promise

October 28, 2007
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Pigment, last time, I promise

I watch C-Span to get to sleep, but as usual, it was pretty interesting, so I stayed up to watch it. Senator Dodd‘s father was one of the prosecutors of the Nuremberg trials — and he published a book of letters written while the trial was ongoing. (I had read some of the trial...

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Neanderthals: redheads, too

October 26, 2007
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Neanderthals: redheads, too

  Neanderthal DNA also reveals the markers for red hair and fair skin – Reports

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Neuroeconomics of redheaded criminals

October 26, 2007
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Neuroeconomics of redheaded criminals

While red-heads probably won’t go extinct, they may evolve to the most honest people on the planet. If they are not in jail. You can tell the owner of redheaded DNA has red hair, fair skin, and probably hazel or green eyes by specific single gene polymorphisms (SNPs). This makes redheaded criminals vulnerable to...

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The best song ever about dopamine

October 25, 2007
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Robert Palmer – Addicted to Love

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Neuroeconomics – customers who make quick decisions are best

October 25, 2007
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Neuroeconomics – customers who make quick decisions are best

People who turn down free money take a longer time to decide than people who accept free money. If you make someone an offer, and they take a long time to decide, they may take a pass because they wish to punish you. Why would anyone turn down free money? If they find the...

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International Multi-Center ADHD Project

October 24, 2007
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International Multi-Center ADHD Genetics Project “The goal of the project is to complete a 600,000 tag SNP genome-wide association scan of 958 parent-child trios from the International Multisite ADHD Genetics (IMAGE) project, in order to assess the association of SNP markers with ADHD, analyze quantitative ADHD phenotypes, complete copy number analyses, assess parent of...

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Clinical trials studying neural correlates of behavior

October 24, 2007
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Clinical trials studying neural correlates of behavior

From ClinicalTrials.gov   Brain Changes in Fear This study is currently recruiting participants. Verified by National Institutes of Health Clinical Center (CC) July 2007 Sponsored by:

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Sleep Deprivation – Health Effects – Aging – Jane E. Brody – New York Times

October 24, 2007
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Sleep Deprivation – Health Effects – Aging – Jane E. Brody – New York Times

Sleep Deprivation – Health Effects – Aging – Jane E. Brody – New York Times NYT, tisk tisk — there are some articles about sleep in the health section, but no one talks about the effects of circadian clock genes? See the post from the other day.

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Daylight savings time ends November 4 unless you have CLOCK gene polymorphism rs1801260

October 22, 2007
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Daylight savings time ends November 4 unless you have CLOCK gene polymorphism rs1801260

For 2007, November 4 is when we (in the US ) set our clocks back an hour so we get an extra hour sleep. But, whether or not you actually go to sleep is another matter. One genetic polymorphism correlates with being a “night owl” as well as other conditions. As far as standard...

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