Neurological Correlates

A Neuroscience Tabloid of Dysfunctional Behavior – Mostly Psychopaths, Narcissists, Obesity and Addiction

Neurological Correlates header image 3

Neuromarketing of early on-line reviewers

October 29th, 2007 · No Comments

Li, Xinxin and Hitt, Lorin M., “Self Selection and Information Role of Online Product Reviews” . Information Systems Research, Forthcoming Available at SSRN: http://ssrn.com/abstract=1019641Early on-line reviews can make or break a product. This paper says that marketing can target early adopters who are likely to yield positive early reviews –
. . .Our analysis suggests that [...]

[Read more →]

Tags: Behavior · Neuromarketing · SSRN