Li, Xinxin and Hitt, Lorin M., “Self Selection and Information Role of Online Product Reviews” . Information Systems Research, Forthcoming Available at SSRN: http://ssrn.com/abstract=1019641Early on-line reviews can make or break a product. This paper says that marketing can target early adopters who are likely to yield positive early reviews –
. . .Our analysis suggests that [...]
Neuromarketing of early on-line reviewers
October 29th, 2007 · No Comments
Tags: Behavior · Neuromarketing · SSRN

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