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Swivelchair Media has two blogs, this one, and Vintage Printable, an image bank with free vintage images. Swivelchair Media is a part-time venture run mostly by Swivelchair, an anonymous biopharma worker.
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Li, Xinxin and Hitt, Lorin M., “Self Selection and Information Role of Online Product Reviews” . Information Systems Research, Forthcoming Available at SSRN: http://ssrn.com/abstract=1019641Early on-line reviews can make or break a product. This paper says that marketing can target early adopters who are likely to yield positive early reviews – . . .Our analysis...
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