There are lots of studies as to why people purchase luxury goods, but these are mostly directed at individuals in isolation. What about group behavior? Manhattan, Harlem, Lenox Ave. Ray Fisman, an economist, has an interesting article in Slate about why African-Americans (and other ethnic minorities) in the US spend disproportionately on status-seeking items. As [...]
Neuromarketing: Neural Correlates of Conspicuous Consumption in Groups Vulnerable to Social Injustice
January 27th, 2008 · No Comments
Tags: Altruism/moral behavior · Analytical methods · Authoritarianism · Behavior · Brain anatomy · Happiness · Machiavellianism · Seven deadly sins · envy

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