Neuromarketing Blog is a blog (affiliated with NeuroscienceMarketing.com) that I try to catch once or twice a week. Professional, polished and clear, its a quick way to scan the neuromarketing up-to-the-minute news.
I’m in the biopharma business, and sometimes deal with marketing or sales folks — so strictly speaking, marketing is not my line of work. But, the research and ideas presented are useful in my day to day life. Like, why can’t I get anyone to listen to my fantabulous ideas? Well, maybe I’m hitting their pain center and not their reward center. Hmm. Painful but true.
Neuromarketing Blog is run Roger Dooley, a veteran marketer, and his daughter Alicia Dooley, who has expertise in both neuroscience and marketing. I always wonder how parent-child business relationships work, and this one seems to be going swimmingly, if the blog (and related news site) is any indication.
But apart from my own self serving reasons, Roger and Alicia present technically dense research in a jargon-free way so the rest of us can understand what’s going on and keep up with the news.
The only down side is that when I see such a professional, put-together blog, of course, I feel lame with my cobbled-together, D-I-Y version, with uncorrected codes and typos and grammatical crimes of all sorts. Perhaps that is an unintended marketing error on Neuromarketing Blog’s part? 
It is interesting to read posts about professionals of various industries, explaining their interpretation of neuromarketing. Being in biopharm, should be an interesting industry to apply neuromarketing to and I haven’t absorbed much of the market enough to give my opinion, but I do find it, somewhat inspiring, the demand of accurate data expected from neuromarketing by curious marketers and professionals. Fact is, neuro economics is still new, and as we further our understanding for “the reasons why”, we attempt to grasp an evolving area which is as abroad and generalized as the web. Both unregulated and still more to learn, our demand for focused data increases. I still have yet to find a book on actual case studies… that alone should say a lot about our lack of knowledge in neuromarketing. Most of the information I have read is theoretical and does not “in detail” describe actual case studies.
IG, the B-school marketing department, who wants to measure emotion, should get together with the Econ department, who says we all act rationally.
Finally, industry experts are coming forward to bring order to a potentially lucrative health care industry. FORUM – budsglobal.com