Neurological Correlates

A Neuroscience Tabloid of Dysfunctional Behavior – Mostly Psychopaths, Narcissists, Obesity and Addiction

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Neuromarketing: Homo consumericus misunderstood; business majors can’t sleep through BIOL101 anymore

November 28th, 2008 · No Comments

Should consumer behavior research consider human biological  and evolutionary roots? Yes, according to Prof. Saad, who is now likely to be banished from the Faculty Lounge in the business building to the one in the biology building for potentially forcing scores of marketing majors to wake up for those 7:45 evolutionary biology labs. Prof. Saad’s [...]

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Tags: Analytical methods · Behavior · Neuroeconomics · Neuromarketing