Should consumer behavior research consider human biological and evolutionary roots? Yes, according to Prof. Saad, who is now likely to be banished from the Faculty Lounge in the business building to the one in the biology building for potentially forcing scores of marketing majors to wake up for those 7:45 evolutionary biology labs. Prof. Saad’s [...]
Neuromarketing: Homo consumericus misunderstood; business majors can’t sleep through BIOL101 anymore
November 28th, 2008 · No Comments
Tags: Analytical methods · Behavior · Neuroeconomics · Neuromarketing

/p>
Anti Sociopath Activism
See sociopaths?
Except where otherwise noted, content on this site is licensed under a