Who’s Googling “sociopath,” “psychopath,” and “narcissism”? D.C., New York and Silicon Valley.

This post is about search analytics for the terms “psychopath” and “sociopath” using Google Trends.
Just take a quick look at the graphs. We have little else to add.

Here’s 10 years worth of “psychopath” and “sociopath” in the “mental health” category. “Sociopath” is the more common search term.



Here’s 10 years worth generally (without “mental health” category applied):


Where is the biggest regional interest for searching “sociopath”? The twee quaint village of Alexandria, Virginia, just outside of D.C.


Where is the biggest regional interest for searching “psychopath”? New York. With L.A. coming in at #2.


We threw in the word “Narcissism” just to see, and voila – it’s our stomping grounds! Milpitas is a less-expensive bedroom community for valley workers, who, we’re guessing, have their bosses all figured out!


For “sociopath,” in 2014, Alexandria, VA comes in the winner again, again followed by New York.


In 2014, the top search query for “sociopath” was “sociopath symptoms,” and the top rising search query, “high functioning sociopath.”



In general, the public awareness of “personality disorder” has increased in the past 10 years — mostly in the US/UK Commonwealth (but this could be an artifact from the term being in English; click the link and you can slide the slider to see the increase over time):


Welp, that was interesting. Back to updating our SEO optimizations.