Superbowl ad brain scan
Superbowl ad brain scan
Should consumer behavior research consider human biological and evolutionary roots? Yes, according to Prof. Saad, who is now likely to be banished from the Faculty Lounge in the business building to the one in the biology building for potentially forcing scores of marketing majors to wake up for those 7:45 evolutionary biology labs. Prof....
I lurve experiments where oxytocin is squirted up people’s noses. Oxytocin-up-the-nose affects your ability to recognize people you’ve seen before — and, according to two new reports, this effect is most pronounced if you see them displaying the same emotion that you first saw them displaying. Happy memories are the strongest. So, don’t be...
“Dopamine Futures” original art by Swivelchair (all rights, if any totally waived, copy it all you want). If you compare a screen shot of on-line gambling with a screen shot of on-line stock trading, they look very similar. That is probably because humans are hard wired for rewards — if you hunt and are...
Neuromarketing Blog is a blog (affiliated with NeuroscienceMarketing.com) that I try to catch once or twice a week. Professional, polished and clear, its a quick way to scan the neuromarketing up-to-the-minute news. I’m in the biopharma business, and sometimes deal with marketing or sales folks — so strictly speaking, marketing is not my line...
This is off topic, but not really. Here’s what I just read, a post from Silicon Alley’s Michael Learmonth, interviewing a person knowledgeable about internet advert buyers. Here’s the news: there’s not as much pent-up demand, big buyers are sidelined (like Countrywide), likely slower growth, what with the economy, and don’t be looking for...
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