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	<title>Neurological Correlates &#187; Neuromarketing</title>
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	<link>http://neurologicalcorrelates.com/wordpress</link>
	<description>The Neuroscience of Dysfunctional Behavior - Mostly Psychopaths and Sociopaths, Narcissists, Obesity and Addiction</description>
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		<title>Your brain on Superbowl ads (if you put any faith in that kind of thing)</title>
		<link>http://neurologicalcorrelates.com/wordpress/2009/03/03/your-brain-on-superbowl-ads-if-you-put-any-faith-in-that-kind-of-thing/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2009/03/03/your-brain-on-superbowl-ads-if-you-put-any-faith-in-that-kind-of-thing/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 14:00:34 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Analytical methods]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[Science blogging]]></category>
		<category><![CDATA[Brain scan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Neuroeconomics]]></category>
		<category><![CDATA[superbowl advertisement]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/?p=2358</guid>
		<description><![CDATA[Superbowl ad brain scan]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2009/03/03/your-brain-on-superbowl-ads-if-you-put-any-faith-in-that-kind-of-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Neuromarketing: Homo consumericus misunderstood; business majors can&#8217;t sleep through BIOL101 anymore</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/11/28/neuromarketing-homo-consumericus-misunderstood-marketing-majors-cant-sleep-through-biol101-anymore/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/11/28/neuromarketing-homo-consumericus-misunderstood-marketing-majors-cant-sleep-through-biol101-anymore/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 14:00:59 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Analytical methods]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Neuroeconomics]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[behavioral economics]]></category>
		<category><![CDATA[behavioral neurscience]]></category>
		<category><![CDATA[biology • consilience • consumer behavior • evolutionary psychology • ultimate causation]]></category>
		<category><![CDATA[black Friday]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/?p=1427</guid>
		<description><![CDATA[Should consumer behavior research consider human biological  and evolutionary roots? Yes, according to Prof. Saad, who is now likely to be banished from the Faculty Lounge in the business building to the one in the biology building for potentially forcing scores of marketing majors to wake up for those 7:45 evolutionary biology labs. Prof. Saad&#8217;s recent paper chastises colleagues for a &#8220;collective amnesia&#8221; in failing to consider that &#8220;consumers are biological beings shaped by a common set of evolutionary forces.&#8221;  One can imagine &#8220;Black Friday&#8221; evolutionary forces: delay discounting, hunting and gathering, and reward syndromes. So, do consumers still shop? The social aspect of physically going shopping seems to be important. For instance, although broadband internet availability reduces commute-time driving (with the availability of telecommuting), recreational driving does not decrease. J. Giglierano J. and M. Roldan, &#8220;Effects of Online Shopping on Vehicular Traffic,&#8221; Mineta Transportation Institute 1-20 (October 2001) (N.b., no new data found, particularly in view of high gas prices). People still like to go to the mall. Biology? Evolution? Who knows. Saad, Gad, &#8220;The collective amnesia of marketing scholars regarding consumers&#8217; biological and evolutionary roots,&#8221; Marketing Theory 8: 425-448 (2008), DOI: 10.1177/1470593108096544 Despite the extraordinary advances in biology [...]]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2008/11/28/neuromarketing-homo-consumericus-misunderstood-marketing-majors-cant-sleep-through-biol101-anymore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Money, it&#8217;s a hit: want it or have it</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/06/11/does-money-make-you-money-hungry/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/06/11/does-money-make-you-money-hungry/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 13:00:54 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Altruism/moral behavior]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Machiavellianism]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[altruism]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[Pink Floyd]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/06/11/does-money-make-you-money-hungry/</guid>
		<description><![CDATA[When you have money, life is good. When you want money, life could be better. Here&#8217;s the abstract from Vohs et al (HT Neuroscientifically Challenged who has a great analysis of the whole paper): ABSTRACT—Money plays a significant role in people’s lives, and yet little experimental attention has been given to the psychological underpinnings of money. We systematically varied whether and to what extent the concept of money was activated in participants’ minds using methods that minimized participants’ conscious awareness of the money cues. On the one hand, participants reminded of money were less helpful than were participants not reminded of money, and they also preferred solitary activities and less physical intimacy. On the other hand, reminders of money prompted participants to work harder on challenging tasks and led to desires to take on more work as compared to participants not reminded of money. In short, even subtle reminders of money elicit big changes human behavior. So when you want money, you have goal oriented behavior and tend to focus on that to the exclusion of altruistic behavior. And, exposure to money &#8220;cues&#8221; makes you want money &#8212; like, say, living in the suburbs in a house with a mortgage [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>People don&#8217;t remember you as well when you&#8217;re not happy, so put on a happy face (video and lyrics, too)</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/03/21/oxytocin-makes-you-remember-happy-people-best-so-its-best-to-put-on-a-happy-face/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/03/21/oxytocin-makes-you-remember-happy-people-best-so-its-best-to-put-on-a-happy-face/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 13:00:50 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Altruism/moral behavior]]></category>
		<category><![CDATA[Amygdala]]></category>
		<category><![CDATA[Analytical methods]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brain anatomy]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Molecules]]></category>
		<category><![CDATA[Oxytocin and Vasopressin]]></category>
		<category><![CDATA[Brain scan]]></category>
		<category><![CDATA[bye bye birdie]]></category>
		<category><![CDATA[dick van dyke]]></category>
		<category><![CDATA[Facial expression]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Memory]]></category>
		<category><![CDATA[musical]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[neuropsychology]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[portrait recognition test]]></category>
		<category><![CDATA[put on a happy face]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/03/21/oxytocin-makes-you-remember-happy-people-best-so-its-best-to-put-on-a-happy-face/</guid>
		<description><![CDATA[I lurve experiments where oxytocin is squirted up people&#8217;s noses. Oxytocin-up-the-nose affects your ability to recognize people you&#8217;ve seen before &#8212; and, according to two new reports, this effect is most pronounced if you see them displaying the same emotion that you first saw them displaying. Happy memories are the strongest. So, don&#8217;t be the wallflower no one notices in the corner! If you want to be memorable, always put on a happy face (so that in the identity acquisition phase, your happiness is imprinted, and then can be brought up in the recall phase). Maybe there&#8217;s a population selection angle here: if you&#8217;re not recognized as well when you&#8217;re unhappy, you become even more unhappy being shunned, until you&#8217;re recognized as being angry, and then you&#8217;re actively avoided and possibly attacked. So here&#8217;s &#8220;Put on a happy face&#8221; from Bye Bye Birdie and the lyrics to help you. Gray skies are gonna clear up, Put on a happy face; Brush off the clouds and cheer up, Put on a happy face. Take off the gloomy mask of tragedy, It&#8217;s not your style; You&#8217;ll look so good that you&#8217;ll be glad Ya&#8217; decide to smile! Pick out a pleasant outlook, [...]]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2008/03/21/oxytocin-makes-you-remember-happy-people-best-so-its-best-to-put-on-a-happy-face/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>On the internet nobody knows you&#8217;re a dog. . .</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/02/22/on-the-internet-nobody-knows-youre-a-dog/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/02/22/on-the-internet-nobody-knows-youre-a-dog/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 13:00:57 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Animal]]></category>
		<category><![CDATA[Apathy]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[Meh]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/02/22/on-the-internet-nobody-knows-youre-a-dog/</guid>
		<description><![CDATA[In the Western world, we love to anthropomorphize our dogs. There was a New Yorker cartoon, at the dawn of the internet age, where a dog was clicking away at a keyboard, remarking to another little dog, &#8220;On the internet, nobody knows you&#8217;re a dog.&#8221; As they say in Washington, if you want a friend, get a dog &#8212; and that may be more true than we think. Dogs will over-ride their own instincts to do what their doggie-parents want &#8212; like eating what the doggie-parents want them to eat. Here are two more papers on dogs being receptive to their doggie parents: First, when being watched by a doggie parent, the dogs stayed lying down most often and/or for the longest time compared with when the doggie-parent read a book, watched TV, turned his or her back on them, or left the room. Second, guide dogs do not understand that their doggie parent cannot see them (the dogs), and there is basically no difference between how guide dogs and dogs of sighted people ask for their supper time &#8212; both look at the food, and look at their doggie parent, although the guide dogs lick their lips and make [...]]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2008/02/22/on-the-internet-nobody-knows-youre-a-dog/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>NYT: This is your brain on NASDAQ</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/02/08/nyt-this-is-your-brain-on-nasdaq/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/02/08/nyt-this-is-your-brain-on-nasdaq/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 17:39:43 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Addiction/Compulsion/Obsession]]></category>
		<category><![CDATA[Analytical methods]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Conditions or Diagnosis]]></category>
		<category><![CDATA[Corruption]]></category>
		<category><![CDATA[Dopamine]]></category>
		<category><![CDATA[Genetics and heredity]]></category>
		<category><![CDATA[Molecules]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Seven deadly sins]]></category>
		<category><![CDATA[Books, magazines, newspapers, movies, music]]></category>
		<category><![CDATA[Brain scan]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Neuroeconomics]]></category>
		<category><![CDATA[Neuroeconomics and neuromarketing]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[stocks]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/02/08/nyt-this-is-your-brain-on-nasdaq/</guid>
		<description><![CDATA[&#8220;Dopamine Futures&#8221; original art by Swivelchair (all rights, if any totally waived, copy it all you want). If you compare a screen shot of on-line gambling with a screen shot of on-line stock trading, they look very similar. That is probably because humans are hard wired for rewards &#8212; if you hunt and are successful, that is self-reinforcing behavior. Neurologically speaking, it probably has to do with that reward chemical, dopamine &#8212; a dopamine rush makes you feel good. The same thing happens when you play video games. Or have a crush on someone. Or want food, drugs, alcohol or gamble. Some people are more dopamine-intensive than others &#8212; because their dopamine machinery is a bit resistant, so they need to produce extra dopamine for the same effect. You sometimes see these people jumping off the empire state building. Much practical analysis is being done in this area &#8212; here&#8217;s a video interview of Jason Zweig, a financial commentator and analyst, who wrote an entire book on the subject. I haven&#8217;t read the book but he is really interesting in the interview. So, is there a &#8220;dopamine theory&#8221; of Société Générale? Yesterday&#8217;s NYT has an article where the parallels of [...]]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2008/02/08/nyt-this-is-your-brain-on-nasdaq/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>&#8220;Neuromarketing Blog&#8221; &#8211; New Blogroll Link</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/01/29/neuromarketing-blog-new-blogroll-link/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/01/29/neuromarketing-blog-new-blogroll-link/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 19:13:47 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA["alicia dooley"]]></category>
		<category><![CDATA["roger dooley"]]></category>
		<category><![CDATA[Books, magazines, newspapers, movies, music]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Neuroeconomics and neuromarketing]]></category>
		<category><![CDATA[Neuromarketing blog]]></category>
		<category><![CDATA[neuroscience]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/01/29/neuromarketing-blog-new-blogroll-link/</guid>
		<description><![CDATA[Neuromarketing Blog is a blog (affiliated with NeuroscienceMarketing.com) that I try to catch once or twice a week. Professional, polished and clear, its a quick way to scan the neuromarketing up-to-the-minute news. I&#8217;m in the biopharma business, and sometimes deal with marketing or sales folks &#8212; so strictly speaking, marketing is not my line of work. But, the research and ideas presented are useful in my day to day life. Like, why can&#8217;t I get anyone to listen to my fantabulous ideas? Well, maybe I&#8217;m hitting their pain center and not their reward center. Hmm. Painful but true. Neuromarketing Blog is run Roger Dooley, a veteran marketer, and his daughter Alicia Dooley, who has expertise in both neuroscience and marketing. I always wonder how parent-child business relationships work, and this one seems to be going swimmingly, if the blog (and related news site) is any indication. But apart from my own self serving reasons, Roger and Alicia present technically dense research in a jargon-free way so the rest of us can understand what&#8217;s going on and keep up with the news. The only down side is that when I see such a professional, put-together blog, of course, I feel lame [...]]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2008/01/29/neuromarketing-blog-new-blogroll-link/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Neuromarketing: Neural Correlates of Conspicuous Consumption in Groups Vulnerable to Social Injustice</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/01/27/neuromarketing-neural-correlates-of-conspicuous-consumption-in-groups-vulnerable-to-social-injustice/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/01/27/neuromarketing-neural-correlates-of-conspicuous-consumption-in-groups-vulnerable-to-social-injustice/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 13:00:39 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Altruism/moral behavior]]></category>
		<category><![CDATA[Analytical methods]]></category>
		<category><![CDATA[Authoritarianism]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brain anatomy]]></category>
		<category><![CDATA[envy]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Machiavellianism]]></category>
		<category><![CDATA[Seven deadly sins]]></category>
		<category><![CDATA[african-americans]]></category>
		<category><![CDATA[B-School papers]]></category>
		<category><![CDATA[Books, magazines, newspapers, movies, music]]></category>
		<category><![CDATA[Brain scan]]></category>
		<category><![CDATA[fmri]]></category>
		<category><![CDATA[frontal lobe]]></category>
		<category><![CDATA[luxury goods]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Neuroeconomics]]></category>
		<category><![CDATA[Neuroeconomics and neuromarketing]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[neuroscience]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/01/27/neuromarketing-neural-correlates-of-conspicuous-consumption-in-groups-vulnerable-to-social-injustice/</guid>
		<description><![CDATA[There are lots of studies as to why people purchase luxury goods, but these are mostly directed at individuals in isolation. What about group behavior? Manhattan, Harlem, Lenox Ave. Ray Fisman, an economist, has an interesting article in Slate about why African-Americans (and other ethnic minorities) in the US spend disproportionately on status-seeking items. As quoted in the Financial Times, Undercover Economist : The truth [as to whether African-Americans are particularly vulnerable to luxury goods], says Fisman, is yes, but that the effect is a statistical artefact. Many people, black and white, conspicuously consume in an attempt to win status. But what if (as is true) African-American households tend to be poorer than white households? And what if (as is likely) African-American households tend to compare themselves to other African-American households? In that case, a poor white household will tend to be surrounded by richer households and will opt out of the status game, while a poor African-American household will tend to be surrounded by similarly poor households, meaning that the status game is worth playing. I posted previously on the Takahashi et al. report describing neural correlates of pride and joy. [N.b., Youtube has removed the Stevie Ray Vaugh [...]]]></description>
		<wfw:commentRss>http://neurologicalcorrelates.com/wordpress/2008/01/27/neuromarketing-neural-correlates-of-conspicuous-consumption-in-groups-vulnerable-to-social-injustice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Are marketing people uncomfortable with accurate analytics?</title>
		<link>http://neurologicalcorrelates.com/wordpress/2008/01/18/are-marketing-people-uncomfortable-with-accurate-analytics/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2008/01/18/are-marketing-people-uncomfortable-with-accurate-analytics/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 08:00:34 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[behavioral]]></category>
		<category><![CDATA[Books, magazines, newspapers, movies, music]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Neuroeconomics and neuromarketing]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2008/01/18/are-marketing-people-uncomfortable-with-accurate-analytics/</guid>
		<description><![CDATA[This is off topic, but not really. Here&#8217;s what I just read, a post from Silicon Alley&#8217;s Michael Learmonth, interviewing a person knowledgeable about internet advert buyers. Here&#8217;s the news: there&#8217;s not as much pent-up demand, big buyers are sidelined (like Countrywide), likely slower growth, what with the economy, and don&#8217;t be looking for a fever-pitch 2008 in internet ad sales. But I wonder if there isn&#8217;t a more psychologically dysfunctional reason. I wonder if the marketing departments are afraid of instant accountability. From the Silicon Alley interview , the ad buyers have lower budget, sellers are stuck with the credit crunch, there is no pent-up demand for internet ads, and pretty much whoever is left is sort of moseying on over to internet media buy from cable tv (or print) kind of taking their own sweet time. Now, if you&#8217;re in sales, you know your analytics. What were the sales at what price &#8212; there you go. But marketing is tough to get analytics. There&#8217;s lots of self-reporting by focus groups, mall intercepts, telephone or internet surveys. Self-selecting populations don&#8217;t produce representative data, for one thing, and two, self reporting is notoriously inaccurate. People just change their minds when [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Neuroeconomics and neuromarketing: Trust me, I&#8217;m your brain</title>
		<link>http://neurologicalcorrelates.com/wordpress/2007/12/25/neuroeconomics-and-neuromarketing-trust-me-im-your-brain/</link>
		<comments>http://neurologicalcorrelates.com/wordpress/2007/12/25/neuroeconomics-and-neuromarketing-trust-me-im-your-brain/#comments</comments>
		<pubDate>Tue, 25 Dec 2007 23:10:20 +0000</pubDate>
		<dc:creator>swivelchair</dc:creator>
				<category><![CDATA[Altruism/moral behavior]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brain anatomy]]></category>
		<category><![CDATA[Machiavellianism]]></category>
		<category><![CDATA[Narcissism]]></category>
		<category><![CDATA[Psychopath (also sociopath)]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[Brain cells]]></category>
		<category><![CDATA[frontal lobe]]></category>
		<category><![CDATA[limbic system]]></category>
		<category><![CDATA[Neuroeconomics]]></category>
		<category><![CDATA[Neuroeconomics and neuromarketing]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://neurologicalcorrelates.com/wordpress/2007/12/25/neuroeconomics-and-neuromarketing-trust-me-im-your-brain/</guid>
		<description><![CDATA[Little American Brown Weasel The Top Two Inches has an interesting blog post about dating, called, &#8220;Dating &#8212; Don&#8217;t Do It&#8220;. Interesting read, and it got me thinking about trust. Trust is first built in one part of the brain, and then your brain comes to a fork in the road: the &#8220;unconditional&#8221; trust brain area or the &#8220;conditional&#8221; trust brain area. I&#8217;ll post more later, but think about it: if those areas of the brain are damaged, then your whole world view is skewed. Let&#8217;s say you have &#8220;negative attributional bias&#8221; &#8212; meaning you always assume the negative about other people. This is another way of saying that you don&#8217;t trust anyone who is loaded into your &#8220;conditional&#8221; trust brain areas. Psychopaths, in fact, have pro-active aggression sometimes precisely because they have this &#8220;negative attributional bias&#8221; (I don&#8217;t have time to put up links to papers right now, but this is interesting. . . ) Or, let&#8217;s say you are too trusting. Maybe you put all your retirement in an annuity sold by a door to door salesman with no license to sell insurance products. Could that be an organic defect in the &#8220;unconditional&#8221; trust brain areas, leading to [...]]]></description>
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